We examine the geographical area where the university wants to grow and provide a realistic analysis specific to that region. We operate not on general information, but on up-to-date data from the field.
Market Research
What are we examining?
- Regional Potential: Which cities and schools in Turkey are most preferred by students? Where exactly is the potential? We clarify these points.
- Price and Competition Balance: By analyzing the economic situation in the region and the moves of competitors, we recommend the most appropriate pricing policy for the university.
- Who is the Decision Maker? In some regions, the student makes the decision, in others, the family. We shape our promotional language and budget according to this reality.
- Digital Channels: To avoid wasting the advertising budget, we identify which platforms (Instagram, TikTok, local channels, etc.) yield the best results in that region.
